TV coverage on the Malik Syntegration in the City of Fürth: "Wonder of Fürth"

TV coverage on the Malik Syntegration in the City of Fürth: "Wonder of Fürth"

2014-01-30

The German TV channel "Bayrischer Rundfunk" broadcasted a short report about the financial recovery of the City of Fürth on January 16, 2014.

The so proclaimed „wonder“ is a direct result of a Malik Syntegration that was conducted in July 2010, when the city started out on a journey of deep financial and functional restructuring that has been more successful than anyone could ever have imagined. In just 3.5 days, 32 key city administrators applied tools of the Syntegration method to find new responses to an urgent challenge the city had spent several years attempting to face – its pressing financial situation and ensuing erosion. Present results speak for themselves – they are sustainable even after 3 years.

 

All in all two hours of TV coverage were filmed, but in the end only two minutes were broadcasted. As mention of the Malik name and method was seen as advertising, they were omitted – even though repeatedly mentioned in the original interview with Dr. Ammon, City Councillor of Fürth.

 

You can watch the German TV report here. Read more on the Syntegration in Fürth here.


Back