“Chief blogger” Burkhard Schneider comments on Fredmund Malik’s 10 commands on how to manage innovations:


“Seldom have I read such a concise and handy success schedule for founders […] The following approach runs through the success rules as a whole like a golden thread: be consistent, be satisfied with first place and less is more. This is why I find short lists so helpful, because one can really internalize them.” more (in German)

By |2017-09-16T08:08:55+00:00September 16th, 2017|Comments Off on How market innovations do not fail, May 6, 2011