{"id":17918,"date":"2017-09-06T12:17:02","date_gmt":"2017-09-06T12:17:02","guid":{"rendered":"https:\/\/www.malik.management\/pims-profit-impact-of-market-strategy\/"},"modified":"2024-04-03T19:50:42","modified_gmt":"2024-04-03T17:50:42","slug":"pims-profit-impact-of-market-strategy","status":"publish","type":"page","link":"https:\/\/www.malik-management.com\/de\/malik-loesungen\/malik-tools-and-methods\/pims-profit-impact-of-market-strategy\/","title":{"rendered":"PIMS\u00ae Profit Impact of Market Strategy\u00ae"},"content":{"rendered":"
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PIMS\u00ae<\/sup> Profit Impact of Market Strategy\u00ae<\/sup><\/h2>\n<\/div>\n<\/div>
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„When the history of business strategy is written, PIMS will remain as a milestone.“ – Prof. Philip Kotler, founder of the modern marketing approach<\/strong><\/em><\/p>\n

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„Evidence based thinking beats wishful thinking.“<\/em><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>

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The PIMS\u00ae<\/sup> (Profit Impact of Market Strategy\u00ae<\/sup><\/a>) tools are a key part of the Malik Strategy Intelligence Program. They allow you to quickly and accura\u00adtely assess the potential effects of your strategy and actions where it mat\u00adters: In the mar\u00adket\u00adplace and on the bottom line.<\/p>\n

Like Syntegration, PIMS is based on simple concepts but is extremely pow\u00ader\u00adful in application. Initiated by General Electric in the 1960\u2019s for portfolio and in\u00advest\u00adment analysis, the PIMS tools and databases have been refined and developed first by Harvard, then as an independent company, and now as part of Malik.<\/p>\n

The PIMS Strategy database, developed in the course of consulting assign\u00ad\u00adments across the globe, now contains in depth customer, market, and fi\u00adnan\u00adcial data for around +4’500 businesses with a minimum time span of three years, giv\u00ading us 25’000 years of real business experience at our finger tips.<\/p>\n<\/div>\n<\/div>\n<\/div>

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PIMS<\/strong>\u00ae<\/sup>– The Four Key Elements<\/strong><\/h3>\n
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Customer Value<\/u><\/p>\n

Customer Value Analysis<\/a> allows you to compare the performance of your pro\u00adduct\/service in the market place relative to its competitors, assess its strengths and come up with an overall relative value position. This concept is key to our view of strategy, there is no point in being the most efficient producer of a pro\u00adduct no-one wants to buy. Our analysis assesses your per\u00adformance from the customers point of view and relative to your competi\u00adtors.<\/p>\n

The concept of Par performance<\/u><\/p>\n

We answer the questions: What should a business like mine earn?\u00a0 What are my strategic strengths and weaknesses? Once you know whether your busi\u00adness is over or under-performing, making and monitoring key decisions be\u00adcomes easier.<\/p>\n

Look-alike analysis<\/u><\/p>\n

In a complex world, it is difficult to predict the likely outcomes of decisions. Look-alike analysis uses the experiences of similar businesses in the PIMS database to assess the chances of success and also to look for other strategies.<\/p>\n

General findings and targeted research<\/u><\/p>\n

PIMS is famous for linking market share to profitability, but there are other \u2018lesser known\u2019 findings and evidence that can be applied successfully by all businesses. Additionally, the databases are used within our assignments to analyze specific market and business situations.<\/p>\n<\/div>\n<\/div>

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Visit our\u00a0PIMS<\/a>\u00a0website to get more information.<\/p>\n<\/div>

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\"\"<\/a><\/p>\n

Managing Partner, London
\n<\/strong>Dr. Pedram Farschtschian, M.A. HSG
\nMail<\/a>
\nPIMS Website<\/a><\/p>\n<\/div>

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