{"id":1336,"date":"2011-09-06T22:35:07","date_gmt":"2011-09-06T22:35:07","guid":{"rendered":"http:\/\/blog.malik-management.com\/?p=1336"},"modified":"2011-09-06T22:35:07","modified_gmt":"2011-09-06T22:35:07","slug":"firmen-die-in-liquiditat-schwimmen","status":"publish","type":"post","link":"https:\/\/www.malik-management.com\/de\/firmen-die-in-liquiditat-schwimmen\/","title":{"rendered":"Firmen, die in &quot;Liquidit\u00e4t&quot; schwimmen"},"content":{"rendered":"<p>T\u00e4glich wird mir gesagt, wie gut es in der Wirtschaft gehe, weil viel Liquidit\u00e4t da sei und die Firmen volle Kassen haben. Damit glaubt man ein positives Bild der Wirtschaft zu zeichnen. Das Gegenteil ist der Fall.<\/p>\n<ol>\n<li>Die Liquidit\u00e4t ist &#8222;in der Kasse&#8220;, weil man nicht investieren will. Vielleicht fehlt die Notwendigkeit, oder die Gelegenheit oder der Wille dazu. Vielleicht h\u00e4lt man die Risiken f\u00fcr zu hoch, oder die Chancen f\u00fcr zu gering. Auf vielen M\u00e4rkten gibt es ohnehin \u00dcberkapazit\u00e4ten, oder das Wachstum ist zu klein u. dgl. Warum sollte man also investieren? Das heisst also, dass es gar nicht so gut geht, und daher die Wirtschaft stagniert.<br \/>\nAllerdings kann diese Liquidit\u00e4t dann wieder ein grosser Vorteil sein, wenn sich sp\u00e4ter die deflation\u00e4re Chance zum viel billigeren Kaufen bietet.<\/li>\n<li>Das Geld in der &#8222;Kasse&#8220; ist in der Regel aber kein Geld, denn es liegt kaum im Tresor, sondern ist irgendwo in Finanzanlagen angelegt. Somit hat die Firma kein <em>Geld<\/em>, sondern sie hat <strong>Forderungen<\/strong> gegen\u00fcber den Schuldnern der Finanztitel. Diese Forderungen sind genau so gut, wie die Schuldner. Wer Forderungen gegen Lehman hatte, bekam so gut wie nichts mehr. Ausserdem k\u00f6nnen die Finanztitel schon morgen an den B\u00f6rsen sinken und Verluste produzieren.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>T\u00e4glich wird mir gesagt, wie gut es in der Wirtschaft gehe, weil viel Liquidit\u00e4t da sei und die Firmen volle Kassen haben. Damit glaubt man ein positives Bild der Wirtschaft zu zeichnen. Das Gegenteil ist der Fall. Die Liquidit\u00e4t ist &#8222;in der Kasse&#8220;, weil man nicht investieren will. Vielleicht fehlt die Notwendigkeit, oder die Gelegenheit oder der Wille dazu. Vielleicht  [&#8230;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[141],"tags":[],"class_list":["post-1336","post","type-post","status-publish","format-standard","hentry","category-kategorie-allgemein"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Firmen, die in &quot;Liquidit\u00e4t&quot; schwimmen - Malik Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.malik-management.com\/de\/firmen-die-in-liquiditat-schwimmen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Firmen, die in &quot;Liquidit\u00e4t&quot; schwimmen - Malik Management\" \/>\n<meta property=\"og:description\" content=\"T\u00e4glich wird mir gesagt, wie gut es in der Wirtschaft gehe, weil viel Liquidit\u00e4t da sei und die Firmen volle Kassen haben. 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