{"id":3982,"date":"2015-04-15T17:09:40","date_gmt":"2015-04-15T15:09:40","guid":{"rendered":"https:\/\/blog.malik-management.com\/?p=3982"},"modified":"2015-04-15T17:09:40","modified_gmt":"2015-04-15T15:09:40","slug":"shareholder-value-angeschlagen-aber-laengst-noch-nicht-am-boden-von-prof-dr-gunnar-heinsohn","status":"publish","type":"post","link":"https:\/\/www.malik-management.com\/de\/shareholder-value-angeschlagen-aber-laengst-noch-nicht-am-boden-von-prof-dr-gunnar-heinsohn\/","title":{"rendered":"&quot;Shareholder Value angeschlagen, aber l\u00e4ngst noch nicht am Boden&quot; von Prof. Dr. Gunnar Heinsohn"},"content":{"rendered":"<p><strong>Prof. Dr. Gunnar Heinsohn schreibt in seinem neuen Artikel &#8222;Shareholder Value angeschlagen, aber l\u00e4ngst noch nicht am Boden&#8220;:<\/strong><br \/>\n<em>&#8222;Im Jahre 1986 ver\u00f6ffentlicht Alfred Rappaport (*1932) sein Buch Creating Shareholder Value. Einer der prominentesten Gurus des Shareholder Value als Prinzip der F\u00fchrung und des \u2013 vermeintlich am Aktienkurs ablesbaren \u2013 Erfolges von Unternehmen wird Jack Welch (*1935). Von 1981 bis 2001 f\u00fchrt er General Electric und kann den B\u00f6rsenpreis der Firma um rund 4.000 Prozent steigern. Dieser Zahlentriumph wirkt so einsch\u00fcchternd, dass fast alle Kritiker in kleinlautes Schweigen verfallen.<\/em><br \/>\n<em>In Europa allerdings h\u00f6rt Fredmund Malik niemals damit auf, den l\u00e4ngerfristigen Nachteil dieses Firmen-Prinzips wortgewaltig ins Bewusstsein zu rufen (etwa hier: http:\/\/www.manager-magazin.de\/unternehmen\/karriere\/a-166128.html). Die Qualit\u00e4t eines Unternehmens, so Malik, wird im Firmenpreis zwar sichtbar. Er ist aber Ergebnis einer optimalen Leitung und nicht Ausfluss aller denkbaren Massnahmen f\u00fcr das Hochtreiben des B\u00f6rsenkurses. Es sei mithin verheerend, schnell kletternde Aktienkurse mit einer optimalen Unternehmensf\u00fchrung zu verwechseln.<\/em><br \/>\n<em>Erst die Finanzkrise 2007\/2008 bringt Jack Welch zur Besinnung und zugleich auf Fredmund Maliks Linie. Gegen\u00fcber dem global f\u00fchrenden Wirtschaftsblatt, der Financial Times, bereut der Amerikaner \u00f6ffentlich und unmissverst\u00e4ndlich.&#8220;<\/em><br \/>\n<strong><a href=\"https:\/\/blog.malik-management.com\/shareholder-value-angeschlagen-aber-laengst-noch-nicht-am-boden-15-04-2015\/\">Kompletten Artikel lesen<\/a><\/strong><br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prof. Dr. Gunnar Heinsohn schreibt in seinem neuen Artikel &#8222;Shareholder Value angeschlagen, aber l\u00e4ngst noch nicht am Boden&#8220;: &#8222;Im Jahre 1986 ver\u00f6ffentlicht Alfred Rappaport (*1932) sein Buch Creating Shareholder Value. Einer der prominentesten Gurus des Shareholder Value als Prinzip der F\u00fchrung und des \u2013 vermeintlich am Aktienkurs ablesbaren \u2013 Erfolges von Unternehmen wird Jack Welch (*1935). Von 1981 bis 2001  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[141],"tags":[],"class_list":["post-3982","post","type-post","status-publish","format-standard","hentry","category-kategorie-allgemein"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Shareholder Value angeschlagen, aber l\u00e4ngst noch nicht am Boden&quot; von Prof. Dr. Gunnar Heinsohn - Malik Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.malik-management.com\/de\/shareholder-value-angeschlagen-aber-laengst-noch-nicht-am-boden-von-prof-dr-gunnar-heinsohn\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Shareholder Value angeschlagen, aber l\u00e4ngst noch nicht am Boden&quot; von Prof. Dr. Gunnar Heinsohn - Malik Management\" \/>\n<meta property=\"og:description\" content=\"Prof. Dr. Gunnar Heinsohn schreibt in seinem neuen Artikel &#8222;Shareholder Value angeschlagen, aber l\u00e4ngst noch nicht am Boden&#8220;: &#8222;Im Jahre 1986 ver\u00f6ffentlicht Alfred Rappaport (*1932) sein Buch Creating Shareholder Value. 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