PIMS® Profit Impact of Market Strategy® – The Four Key Elements
Customer Value analysis allows you to compare the performance of your product/service in the market place relative to its competitors, assess its strengths and come up with an overall relative value position. This concept is key to our view of strategy, there is no point in being the most efficient producer of a product no-one wants to buy. Our analysis assesses your performance from the customers point of view and relative to your competitors.
The concept of Par performance
We answer the questions: What should a business like mine earn? What are my strategic strengths and weaknesses? Once you know whether your business is over or under-performing, making and monitoring key decisions becomes easier.
In a complex world, it is difficult to predict the likely outcomes of decisions. Look-alike analysis uses the experiences of similar businesses in the PIMS database to assess the chances of success and also to look for other strategies.
General findings and targeted research
PIMS is famous for linking market share to profitability, but there are other ‘lesser known’ findings and evidence that can be applied successfully by all businesses. Additionally, the databases are used within our assignments to analyze specific market and business situations.