{"id":17587,"date":"2017-09-07T05:10:22","date_gmt":"2017-09-07T05:10:22","guid":{"rendered":"https:\/\/www.malik.management\/malik-unique-positioning-strategy\/"},"modified":"2017-09-13T06:58:56","modified_gmt":"2017-09-13T06:58:56","slug":"malik-unique-positioning-strategy","status":"publish","type":"page","link":"https:\/\/www.malik-management.com\/zh-hans\/malik-unique-positioning-strategy\/","title":{"rendered":"\u6700\u5c0f\u56e0\u7d20\u805a\u7126\u6218\u7565 (MAS)"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 malik_solutions_main nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-padding-bottom:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-first fusion-animated\" style=\"--awb-bg-size:cover;width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-right: 4%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><div id=\"content-center\">\n<h2>\u6700\u5c0f\u56e0\u7d20\u805a\u7126\u6218\u7565 (MAS\u00ae)<\/h2>\n<div class=\"block_element01\">\n<h3>\u901a\u8fc7\u52a8\u6001\u4e13\u4e1a\u5316\u6210\u4e3a\u5e02\u573a\u9886\u5148\u8005<\/h3>\n<p>\u9a6c\u5229\u514b\u6700\u5c0f\u56e0\u7d20\u805a\u7126\u6218\u7565(Unique Positioning Strategy)\u662f\u5feb\u901f\u6210\u4e3a\u4e16\u754c\u5e02\u573a\u9886\u5148\u8005\u6700\u7b80\u5355\u4e5f\u6700\u5f3a\u5927\u7684\u5de5\u5177\u3002\u8be5\u5de5\u5177\u5728\u8fd1\u671f\u5f97\u5230\u8fdb\u4e00\u6b65\u5f00\u53d1\uff0c\u5e76\u88ab\u547d\u540d\u4e3a&#8221;Malik Alleinstellungs-Strategie\u00ae (MAS\u00ae)&#8221;\u3002\u4e4b\u524d\u540d\u4e3a&#8221;Malik Engpasskonzentrierte Strategie\u00ae (EKS\u00ae) &#8220;\u3002\u5b83\u9002\u7528\u4e8e\u4e45\u7ecf\u8003\u9a8c\u7684\u9a6c\u5229\u514b\u63a7\u5236\u8bba\u5de5\u5177\uff0c\u5e76\u7ed3\u5408\u6211\u4eec\u4e00\u4e9b\u5148\u9a71\u7684\u5de5\u4f5c\uff0c\u5982\u5f7c\u5f97-\u5fb7\u9c81\u514b\uff08Peter Drucker\uff09\uff0c \u6c83\u5c14\u592b\u5c97-\u7c73\u6c83\u65af\uff08Wolfgang Mewes\uff09\u548c\u963f\u6d1b\u4f0a\u65af-\u76d6\u7ef4\u52d2\uff08Aloys G\u00e4lweiler\uff09\u3002<\/p>\n<p>\u7531\u6c83\u5c14\u592b\u5188\u2022\u9ea6\u7ef4\u65af\u5f00\u53d1\u7684\u6700\u5c0f\u56e0\u7d20\u805a\u7126\u6218\u7565\u662f\u5e2e\u52a9\u5ba2\u6237\u5728\u77ed\u671f\u5185\u6210\u957f\u4e3a\u5168\u7403\u5e02\u573a\u9886\u5148\u8005\u7684\u7b80\u5355\u800c\u5f3a\u5927\u7684\u5de5\u5177\u3002\u53ea\u9700\u5f88\u5c11\u7684\u8d44\u6e90\u548c\u4e03\u4e2a\u9636\u6bb5\uff0c\u60a8\u5c31\u80fd\u591f\uff1a<\/p>\n<ul>\n<li>\u53d1\u73b0\u5ba2\u6237\u7684\u4e00\u8d2f\u9700\u6c42\u4e0e\u60a8\u81ea\u8eab\u4f18\u52bf\u4e4b\u95f4\u6700\u6709\u6548\u7684\u5173\u8054<\/li>\n<li>\u4e13\u6ce8\u76ee\u6807\u7fa4\u7684\u6700\u5927\u5236\u7ea6\u56e0\u7d20\u6765\u5236\u5b9a\u672a\u6765\u6218\u7565<\/li>\n<li>\u627e\u51fa\u5e76\u514b\u670d\u81ea\u8eab\u5236\u7ea6\u56e0\u7d20\uff0c\u5373\u770b\u4e0d\u5230\u81ea\u8eab\u4f18\u52bf\u3002<\/li>\n<\/ul>\n<p>\u5229\u7528\u60a8\u7684\u4f18\u52bf\u96c6\u4e2d\u89e3\u51b3\u76ee\u6807\u7fa4\u6700\u7d27\u8feb\u7684\u95ee\u9898\uff0c\u5c06\u4ea7\u751f\u5f88\u9ad8\u7684\u5ba2\u6237\u4ef7\u503c\u3002\u9501\u5b9a\u76ee\u6807\u7fa4\u6700\u5927\u7684\u5236\u7ea6\u56e0\u7d20\u540e\uff0c\u5c31\u80fd\u6210\u529f\u5b9e\u73b0\u521b\u65b0\u3002\u5982\u679c\u5e94\u7528\u5f97\u5f53\uff0c\u6700\u5c0f\u56e0\u7d20\u805a\u7126\u6218\u7565\u53ef\u5e2e\u52a9\u5ba2\u6237\u5728\u76ee\u6807\u5e02\u573a\u4e0a\u8d62\u5f97\u4f18\u52bf\u5730\u4f4d\u3002<\/p>\n<p>\u6700\u5c0f\u56e0\u7d20\u805a\u7126\u6218\u7565\u80fd\u8ba9\u60a8\u83b7\u76ca\u532a\u6d45\uff0c\u5982\u679c\u60a8\uff1a<\/p>\n<ul>\n<li>\u60f3\u6210\u4e3a\u5e02\u573a\u9886\u5148\u8005<\/li>\n<li>\u7ba1\u7406\u4e00\u4e2a\u516c\u53f8\u6216\u5546\u4e1a\u5355\u4f4d\uff0c\u4e0d\u8bba\u89c4\u6a21\u5927\u5c0f<\/li>\n<li>\u6b63\u5904\u5728\u7ade\u4e89\u538b\u529b\u4e0b\u5bfb\u6c42\u65b0\u7684\u89e3\u51b3\u65b9\u6848<\/li>\n<li>\u662f\u81ea\u7531\u804c\u4e1a\u8005\uff0c\u6216\u8005\u60f3\u4ece\u4e8b\u81ea\u7531\u804c\u4e1a<\/li>\n<li>\u6b63\u5728\u8003\u8651\u521b\u5efa\u6216\u6536\u8d2d\u4e00\u5bb6\u516c\u53f8<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-last malik_solutions_main_right fusion-animated\" style=\"--awb-bg-size:cover;width:25%;width:calc(25% - 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