The result of the combination of the General Management Model and the standard model of managerial effectiveness into a new general model is the “Malik Integrated Management System – IMS®”. It is the model for managing people in institutions, comprising the entire organization. The IMS comprises all the system components necessary and sufficient for the functioning of an organization, and comprises two dimensions: The first is time, i.e. the present and future, on the vertical axis; the second is content, referring to both the organization as a whole and the individuals in it, on the horizontal axis. With its corporate strategy, the top management of an organization answers the question: Where are we headed? Inputs to strategy are the company purpose and its mission, which answer the question: Who are we?