PIMS® Profit Impact of Market Strategy®
“When the history of business strategy is written, PIMS will remain as a milestone.” – Prof. Philip Kotler, founder of the modern marketing approach
“Evidence based thinking beats wishful thinking.”
Keith Roberts, Senior Partner
The PIMS® (Profit Impact of Market Strategy®) tools are a key part of the Malik Strategy Intelligence Program. They allow you to quickly and accurately assess the potential effects of your strategy and actions where it matters: In the marketplace and on the bottom line.
Like Syntegration, PIMS is based on simple concepts but is extremely powerful in application. Initiated by General Electric in the 1960’s for portfolio and investment analysis, the PIMS tools and databases have been refined and developed first by Harvard, then as an independent company, and now as part of Malik.
The PIMS Strategy database, developed in the course of consulting assignments across the globe, now contains in depth customer, market, and financial data for around 4000 businesses with a minimum time span of three years, giving us 25000 years of real business experience at our finger tips.
The basic principles of PIMS can be summarised as follows: