PIMS® Profit Impact of Market Strategy®
“When the history of business strategy is written, PIMS will remain as a milestone.” – Prof. Philip Kotler, founder of the modern marketing approach
“Evidence based thinking beats wishful thinking.”
The PIMS® (Profit Impact of Market Strategy®) tools are a key part of the Malik Strategy Intelligence Program. They allow you to quickly and accurately assess the potential effects of your strategy and actions where it matters: In the marketplace and on the bottom line.
Like Syntegration, PIMS is based on simple concepts but is extremely powerful in application. Initiated by General Electric in the 1960’s for portfolio and investment analysis, the PIMS tools and databases have been refined and developed first by Harvard, then as an independent company, and now as part of Malik.
The PIMS Strategy database, developed in the course of consulting assignments across the globe, now contains in depth customer, market, and financial data for around 4200 businesses with a minimum time span of three years, giving us 25000 years of real business experience at our finger tips.
PIMS®– The Four Key Elements
Customer Value
Customer Value analysis allows you to compare the performance of your product/service in the market place relative to its competitors, assess its strengths and come up with an overall relative value position. This concept is key to our view of strategy, there is no point in being the most efficient producer of a product no-one wants to buy. Our analysis assesses your performance from the customers point of view and relative to your competitors.
The concept of Par performance
We answer the questions: What should a business like mine earn? What are my strategic strengths and weaknesses? Once you know whether your business is over or under-performing, making and monitoring key decisions becomes easier.
Look-alike analysis
In a complex world, it is difficult to predict the likely outcomes of decisions. Look-alike analysis uses the experiences of similar businesses in the PIMS database to assess the chances of success and also to look for other strategies.
General findings and targeted research
PIMS is famous for linking market share to profitability, but there are other ‘lesser known’ findings and evidence that can be applied successfully by all businesses. Additionally, the databases are used within our assignments to analyze specific market and business situations.
Visit our PIMS website to get more information.
Managing Director, London
Dr. Pedram Farschtschian, M.A. HSG
Mail
PIMS Website